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<\/p>\r\nDid you know that 80 percent of pedestrian deaths occur from dusk to dawn? It\u2019s a difficult statistic to digest, which is why we\u2019re joining community partners to raise pedestrian safety awareness as we head into longer nights with the end of Daylight Saving. The Dusk 2 Dawn campaign officially launched at Sunrise Hospital today where advocates, community partners, medical professionals, law enforcement, and businesses came together to remind all road users to be seen and in predictable locations.<\/p>\r\n
\u201cIt is absolutely gut wrenching every single time someone loses their life on our roads,\u201d said RTC CEO MJ Maynard.\u00a0 \u201cWe remain committed to safety for all road users and many of our efforts call for collaboration with our local governments and our community. This campaign is just one testament of the team work necessary to provide safe transportation and critical education to all Southern Nevadans.”<\/p>\r\n
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To help with nighttime visibility, 70 convenient stores on the eight roads which had the most critical and fatal pedestrian crashes from 2016 to 2018 will display important road safety information and distribute reflective slap bands to customers on foot beginning November 1, the day of the time change, for as long as supplies last. This comes just in time for Day of Pedestrian Awareness on Monday, November 2, 2020.<\/p>\r\n
The campaign will be on display at bus shelter ads throughout the valley, inside RTC buses and on gas-pump toppers at all local Terrible\u2019s locations.<\/p>\r\n
The focus corridors for the campaign are:<\/p>\r\n
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\u00a0third of our overall daily passenger trips occur between 5 p.m. and 6 a.m., the darkest hours of the day and the eight focus areas targeted by this campaign happen to be located along some of our busiest bus routes.<\/p>\r\n
Effective lighting is one critical element to being seen from dusk to dawn. That\u2019s why the majority of our more than 3,300 bus stops have some type of lighting. This is an ongoing process as we continue to upgrade and install lighting system-wide<\/a>.<\/p>\r\n In addition to lighting efforts, we have pushed back all the bus stops we could with the available right-of-way. We are working with private property owners to acquire the necessary right-of-way to push back more stops.<\/p>\r\n